Boost
If you’re in business, you have a zone of genius.
It’s how and why you matter in the marketplace.
You do your best work when you’re in that zone.
For most of us, this best-and-most-talented self is darn near impossible to see. And even harder to describe—as we often lack objectivity on our own capabilities and value. Most stumble trying to quickly and convincingly hook prospects in ways that matter to them.
But if you can’t clearly express the takeaways of your talents, why should someone trust you? Follow you? Buy from you? Pick up what you’re puttin’ down?!
That’s why you need the right person to help you find the right words to clearly describe the expensive problems you solve.
I’m that right person:
copywriter and communication strategist Andrea Driessen.
My zone of genius is helping you find and express yours.
After all, when you communicate from your zone, everything—everything—is easier. More fruitful. More rewarding. And you inspire more people to say YES, I WANT what you got.
Strategic messaging for
- Entrepreneurs
- Businesses
- Professional-Services Providers
- Thought Leaders
- Subject-Matter Experts
- VCs
- Nonprofits
Book a free, 30-minute messaging audit to see if we’re a fit.
Clearly communicate your zone of genius, and:
Invite me to find the words that matter in your marketplace—and soon, the world will be listening.
- Gain a powerful ability to speak confidently about what customers need.
- Do more of what you’re built for—with more ease, focus, and energy.
- Know exactly how target audiences see you.
- Replace jargon with crystal-clear clarity.
- Serve your clientele and community from the root of your core values.
- Save time, effort, and stress.
- Live more into your personal and professional legacy.
Why me…for you?
I’ve helped hundreds of the world’s most well-known subject-matter experts, thought leaders, and speakers communicate their zone of genius—and generate more revenue with their words. We’re talking millions.
I’ve supported some of the most recognizable brands by incorporating keynote speakers’ insights into corporate cultures, member communities, and curricula to drive higher performance.
And unearthed memorable, trademark-worthy marketing hooks for innovators’ prized intellectual property—that is, their genius.
I’ve also written a 3x award-winning business book, and own three registered trademarks for my own IP.
My TED Talk—with over 2 million views in aggregate—showcases the profound power of telling people we care about how they matter to us. How their zones of genius are making a difference—while they’re still alive, not after they’ve passed. I call these Gracenotes®, or eulogies for the living.
Based in Seattle, WA, I work worldwide.
As a business leader, you’ve got a distinct set of offers. Some may be world-changing. So, when you talk and write about them, are you…
- Rambling—or persuading?
- Just going through the motions—or really going places?
- Playing around—or playing a bigger game??
It’s true: Every word you use to express your value matters in a distracted world. And if prospects don’t quickly understand why they should care—and how you can help them—they’ll turn to your competition.
Leaving you and your zone of genius in the dust.
Let’s avoid that.
website, LinkedIn presence, sell sheets, trademark-worthy marketing hooks, proposals, pitch decks, high-consequence keynotes
—will express the relevance of your products and services…from your prospects’ points of view. Imagine more clients—more of the right clients— clearly and quickly understanding how you shine—and exactly why this matters to them. Imagine doing projects and processes that you LIVE for.- Together, we’ll fast-track your success. And laugh a lot along the way.
- No more struggling to capture and keep your audience’s attention.
- A full stop to stumbling over your words.
- An end to trying to do it all yourself.
And oh-so-much-better than solely using AI chat bots to “write” your copy:
Why my Actual Intelligence beats your Artificial Intelligence →
BLOGS & NEWSLETTERS
Book editing & book proposals
But don’t just take my word for it. See how my clients are communicating their zones of genius—
in these case studies →
